Deskripsi Pekerjaan
Join our dynamic marketing team as a Senior Digital Marketing Manager and lead transformative digital initiatives that drive explosive brand growth in Indonesia's competitive market. We're seeking a visionary strategist to spearhead integrated campaigns across digital channels, optimize customer journeys, and unlock untapped market potential. This role offers the opportunity to shape our marketing ecosystem while working with cutting-edge technologies and a passionate team dedicated to innovation.
Tanggung Jawab
- Develop and execute comprehensive digital marketing strategies across SEO, SEM, social media, and email marketing channels
- Lead data-driven campaign optimization using advanced analytics tools to maximize ROI and conversion rates
- Manage cross-functional teams including content creators, designers, and media buyers
- Conduct market research and competitor analysis to identify emerging trends and growth opportunities
- Oversee budget allocation and performance reporting for all digital marketing initiatives
- Implement innovative CRM strategies to enhance customer retention and lifetime value
- Collaborate with product teams to align marketing initiatives with business objectives
Kualifikasi
- Bachelor's degree in Marketing, Business, or related field with 5+ years digital marketing experience
- Proven track record of scaling brands through data-driven digital campaigns
- Expert proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and marketing automation platforms
- Strong strategic planning and project management skills with PMP certification preferred
- Deep understanding of Indonesian consumer behavior and digital landscape
- Exceptional analytical abilities with experience in A/B testing and campaign optimization
- Fluency in Bahasa Indonesia and English, both written and verbal